CRO & Landing Pages
Should Shopify stores offer Buy Now, Pay Later?
Buy Now, Pay Later can reduce the psychological size of a purchase by splitting it into smaller payments. That can help conversion, particularly for higher-AOV products. It also introduces fees, operational considerations and a different way of presenting price.
When BNPL is most relevant
It tends to matter more when the purchase is expensive enough that affordability creates hesitation. On a $25 product, instalment messaging may add little value.
Make the option visible before checkout
If BNPL is a meaningful benefit, showing "or 4 payments of…" near price can help customers understand affordability before they abandon.
Do not hide the economics
Merchant fees and settlement terms affect contribution margin. A conversion lift is only valuable if the additional profit exceeds the extra cost.
Consider brand and customer experience
Payment options should be clear and responsible. Do not make debt-like purchasing feel trivial or disguise terms.
Measure who uses it
Compare conversion rate, AOV, refund rate and profitability for BNPL orders against other payments. The tool may be valuable for a specific customer segment rather than the entire store.
Find out whether payment flexibility is your real bottleneck
If payment options appear to be limiting conversion on higher-priced products, contact us. We can review the checkout economics and customer journey.