Google Ads management
Google Ads management for Shopify stores
Search, Shopping and Performance Max managed together — with Merchant Center, conversion tracking, and budget allocation handled as one account, not three separate problems.
What's included
Account structure and budget allocation
Campaigns split across Search, Shopping and Performance Max in proportion to what each is actually returning.
Merchant Center and product feed
Feed diagnosed and, within the agreed scope, corrected — item-level issues, category mapping, pricing mismatches.
Search campaigns
Keyword and match-type strategy built around commercial intent, with regular negative keyword review and brand vs. non-brand reporting split out.
Performance Max management
Asset groups, audience signals and feed inputs managed directly, since PMax bidding depends heavily on getting these right.
Conversion tracking
Purchase tracking and enhanced conversions checked against actual Shopify orders, not assumed correct.
New-customer acquisition
New vs. returning customer performance reported separately where Google's data supports it, not blended into one number.
Reporting
Monthly reporting against Shopify revenue, with the reasoning behind budget moves across campaign types.
Where the scope starts and ends
Account ownership
You own the Google Ads account and Merchant Center. We operate inside them as a partner via standard access, not as the owner.
Access required
Admin access to Google Ads and Merchant Center, plus read access to Shopify order and product data.
Onboarding
Account, feed and tracking review first, then a written plan before budget or structural changes go live.
Communication
A standing check-in call, plus messaging for anything time-sensitive in between.
Feed optimisation
Included within the agreed scope — title and attribute improvements, category fixes. Bulk product-data rewrites for large catalogues may be scoped separately.
Landing pages
We flag landing-page issues that hurt Quality Score or conversion, but page changes themselves are typically your team's or developer's responsibility unless agreed otherwise.
Performance Max creative
We direct asset strategy; image and video production is not included by default, similar to Meta Ads management.
Merchant Center suspensions
We help diagnose the cause and prepare an appeal. Some suspensions require account or business verification steps only Google can resolve directly with you.
Performance Max is only as good as its inputs
Automated bidding optimises against whatever conversion value it's given — if that value is wrong, PMax spends toward whatever it's been told is a good outcome, even if it isn't. We check this against your actual Shopify revenue. Read more on Google Ads conversion tracking for Shopify.
Questions specific to Google Ads management
Do you manage Shopping and Performance Max, or only Search?
Will you fix our Merchant Center feed issues?
Can you take over an account someone else set up badly?
Talk to us about your Google Ads account
Need tracking fixed first? Ask about tracking and attribution setup.