Meta Ads management

Meta Ads management for Shopify stores

Full management of your Meta account — strategy, creative direction, audience testing and day-to-day optimisation — reported against real Shopify revenue instead of Ads Manager's own numbers.

Send inquiry Book a free consultation call

What's included

Account structure and strategy

Campaign and ad set structure built around your catalogue and margins, not a generic template.

Creative testing

A running test queue across formats and angles, with clear criteria for what gets scaled and what gets cut.

Audience testing

Prospecting and retargeting audiences tested against each other, not assumed to work from day one.

Catalogue and dynamic ads

Product catalogue kept in sync so dynamic ads show current pricing and availability.

Budget allocation

Spend moved between campaigns and audiences based on what's converting, reviewed on a set schedule rather than ad hoc.

Tracking and attribution review

Meta Pixel and Conversions API checked as part of the engagement, not left to drift once it's set up.

Reporting

Reporting against Shopify revenue, with the reasoning behind budget moves — not just a screenshot of Ads Manager.

Who owns what, and how it runs

Account ownership

You own the Meta ad account and Business Manager. We work inside it as a partner, not as the account owner.

Access required

Admin access to your Meta Business Manager and read access to Shopify order data. No login-sharing outside Meta's own partner access tools.

Onboarding

Account and tracking review first, then a written plan before any budget changes go live — typically the first one to two weeks.

Communication

A standing check-in call, plus messaging for anything time-sensitive in between.

Reporting frequency

Monthly written reporting as standard; more frequent updates during active testing periods or launches.

What you provide

Product feed access, brand and creative assets or an existing creator relationship, and someone who can approve budget and creative decisions.

Contract terms

Month-to-month engagement. No fixed-term lock-in unless a longer period is specifically agreed for a particular project.

What determines price

Account complexity and monthly ad spend, not a flat rate — confirmed after the initial review, before anything is agreed.

Reporting starts from Shopify, not Ads Manager

Budget decisions are checked against your actual Shopify attribution data, not just the ROAS Meta reports for itself. That relies on server-side tracking and a correctly configured Meta Conversions API being in place from the start — which we check as part of onboarding, not as an afterthought.

Questions specific to Meta Ads management

What's the minimum ad spend to work with you?

Stores spending less can still advertise successfully, but smaller budgets usually limit how many audiences, creatives and campaign approaches can be tested at the same time. We'll tell you honestly if your current budget is likely to limit what we can learn quickly.

Do you produce ad creative, or do we need our own?

We direct creative — briefs, angles, and feedback on what's converting — but production (filming, editing, design) is typically a client responsibility or handled by a creator you already work with. We can advise on this during onboarding, but it's not included by default.

How long before we see results?

Most accounts need three to four weeks of stable spend before the data is reliable enough to make real optimisation decisions. We'll tell you honestly if something looks off before that point.

Talk to us about your Meta account

Send inquiry Book a free consultation call

Need tracking fixed first? Ask about tracking and attribution setup.