CRO & Landing Pages
Why Shopify customers abandon checkout after seeing shipping costs
When checkout abandonment jumps after shipping appears, the problem is often not the checkout button. The customer has learned something about the deal they did not know earlier.
Shipping changes perceived value
A shopper who accepted a $60 product may reject a $12 delivery fee because the total now feels too high, especially if competitors advertise free shipping.
Timing matters
Showing shipping policy, threshold or likely cost earlier lets customers evaluate the real purchase before they invest time in checkout.
Diagnose by basket size
A flat $8 shipping fee feels very different on a $20 order and a $150 order. Segment abandonment by basket value. You may discover that low-AOV carts need a different shipping strategy.
Consider geography
International or remote-region shipping can create extreme checkout costs. If paid campaigns target those areas without clear delivery information, the ads can generate apparently qualified traffic that never had a viable offer.
Test profit, not only completion
Free shipping can lift conversion and reduce margin. Thresholds, product-price adjustments or multiple delivery options may produce better economics.
The best fix is the one that reduces surprise while keeping the business profitable.
Model a shipping offer around AOV and margin, not guesswork
If shipping costs are where your Shopify funnel breaks, contact us. We can analyse the checkout data and model a better offer around AOV and margin.