Attribution Features
Shopify attribution & tracking, made simple
The same Shopify order can look completely different depending on which attribution model gets applied to it. Switch models on the fixed example to see how credit moves between Meta and Google while the order itself stays the same.
Protects brand and retargeting. Gives all the credit to the final touch before the purchase.
Finds top-of-funnel winners. Rewards the touch that started the journey.
Keeps everyone honest. Splits credit evenly across every touch in the journey.
Leans into recency. Touches closer to the purchase get more credit than earlier ones, without ignoring them.
Keeps everyone honest. Splits credit evenly across every touch in the journey.
| Channel | Attributed revenue | Share |
|---|---|---|
| Meta | $50.00 | 50.0% |
| $50.00 | 50.0% | |
| Order total | $100.00 | 100% |
Shopify order #1042 stays $100.00 in Shopify no matter which model is selected. Attribix doesn't change what the store sold; it changes which channel gets credit for having sold it, using the same last-click, first-click, linear and time-decay logic as your account's live attribution dashboard.
Why this is useful
- See how different models change which channel looks responsible for a sale, before you make a budget decision based on platform-reported ROAS.
- Understand why Meta and Google can both report reasonable-looking numbers that add up to more than the store actually sold.
- Walk into a budget conversation able to say which model you're using and why, instead of comparing two platforms that are each grading their own homework.
What you'll see after connecting your store
Sample data, not a live accountThis mirrors the layout of the real Attribution dashboard inside your Attribix account: a model picker, then attributed revenue and conversions by channel for the period you select.
| Channel | Conversions | Attributed revenue | Share |
|---|---|---|---|
| Meta | 148 | $9,820.00 | 41.2% |
| 121 | $8,340.00 | 35.0% | |
| Direct / Other | 63 | $5,670.00 | 23.8% |
Tracking Layer
Better tracking, not just prettier reports
Attribix sits between your store and the ad platforms. We combine first-party cookies, server-side events and clean IDs so you see sales that pixels miss, and your attribution models are built on real data, not guesswork.
First-party identifiers help maintain more consistent measurement across sessions where browser-based tracking is limited.
Purchases and key events sent via CAPI with smart deduping against your pixels.
Clean, joined event stream so Attribix can run attribution models and reports instantly, tightly integrated with your store.
Additional tools included
Attribution and tracking are why Attribix exists. Accounts also include supporting tools such as newsletter, reviews, lead capture, SEO audit and product feeds, built on the same connected store data. See what's on each plan.