Attribution Features
Attribution models, made simple
Switch between Last / First / Linear / Time-decay and instantly see how ROAS, cost per purchase and total sales move when you change budget and channel mix. Perfect for answering “what if we move 20% from Meta to Google?” without touching a single live campaign.
Protects brand and retargeting — gives most credit to the final click before someone buys.
Finds true top-of-funnel winners — rewards the first ad that brought the customer in.
Keeps everyone honest — shares credit across all steps when journeys are long and messy.
Leans into recency — closer touches to purchase get slightly more credit, without ignoring earlier steps.
Models don't change the cash in your bank — they change how you tell the story of which touchpoints get credit. Use them to pressure-test plans and defend budget decisions.
- Returning customers (warm): already know you → cheaper, higher ROAS and more predictable performance.
- New customers (prospecting): don't know you yet → pricier, lower ROAS in the short term, but this is where future growth comes from.
- Platform defaults here are demos. In your workspace, Attribix uses your real tracking data so these curves reflect your brand, not a generic template.
What this unlocks for you
- See how different models change which channels look “good” — before you make big budget decisions.
- Understand the balance between Returning vs New customers and how that mix impacts ROAS, CPP and total purchases.
- Walk into budget meetings with screenshots and stories, not gut feeling — “Here is what happens if we shift 15% more into prospecting.”
Tracking Layer
Better tracking, not just prettier reports
Attribix sits between your store and the ad platforms. We combine first-party cookies, server-side events and clean IDs so you see sales that pixels miss — and your attribution models are built on real data, not guesswork.
Durable session & customer IDs that survive ITP, adblockers and cross-device journeys.
Purchases and key events sent via CAPI with smart deduping against your pixels.
Clean, joined event stream so Attribix can run attribution models and reports instantly — similar to what tools like wetracked.io promise, but tightly integrated with your store.