Marketing & Agency
What Should You Expect From a Marketing Agency Every Month?
A good agency month should contain more than a report showing what happened. There should be a visible cycle of analysis, decisions, implementation and learning.
Expect ongoing account work
Depending on the channels, that can include:
- search term and query review
- budget changes
- creative analysis and briefs
- feed/merchant issues
- campaign restructuring when justified
- landing-page observations
- tracking checks
- new tests
- performance explanations
Not every account needs dramatic changes every week. Constant activity can be as damaging as neglect.
Reporting should explain movement
A useful report answers:
- What changed?
- Why do we think it changed?
- What did we learn?
- What are we doing next?
- Where are we uncertain?
A spreadsheet of CPM, CTR and ROAS without interpretation is not strategy.
You should know what is being tested
There should be a backlog of meaningful hypotheses rather than random edits.
Communication should match the business
Some clients need weekly calls. Others prefer concise updates and a monthly strategy review. Frequency matters less than accountability and clarity.
Need clarity on what's included?
If you are paying an agency but cannot explain what they actually do between reports, contact us. We can show you what a transparent management cadence looks like.