Marketing & Agency
How Often Should Your Marketing Agency Report to You?
Most ecommerce businesses benefit from a combination of short, frequent visibility and deeper monthly analysis.
Daily formal reports are usually noise. Waiting a full quarter to discuss a fast-moving ad account is too slow.
Weekly is useful for operational movement
A short weekly update can cover:
- spend
- sales/leads
- major performance changes
- tests launched
- issues requiring client input
Monthly is better for strategy
A monthly review can compare broader trends, creative learnings, product performance, attribution and budget decisions without overreacting to daily volatility.
Reporting frequency should reflect spend and volatility
An account spending $500,000 a month may need more active communication than one spending $3,000. Launch periods and promotions can also justify temporary increases in cadence.
Access matters too
Clients should not need to wait for the agency report to know their own performance. Maintain appropriate access to ad accounts and store data.
A good reporting rhythm keeps the client informed without turning every bad Tuesday into an emergency meeting.
Not sure what you should be getting?
If you want agency reporting that explains decisions rather than simply exports platform numbers, send us an inquiry.