CRO & Landing Pages
Should Your Landing Page Show the Price Above the Fold?
For normal ecommerce products, hiding the price usually adds unnecessary friction. Customers eventually need to know it, and many want that information immediately.
Price is part of product qualification
A visitor expecting a $50 product should not have to scroll through seven sections before discovering it costs $700.
Showing price can reduce low-intent engagement while improving the quality of the remaining visitors.
Premium products may need context
If the product is unfamiliar and expensive, a short value explanation can help the price make sense. But that does not necessarily require hiding it entirely.
Match the ad
If the ad already showed the price, the page should confirm it quickly. If the ad sells a special bundle or promotion, the exact offer should appear clearly.
Test commercial outcomes
A page hiding price might produce longer time on site because visitors are hunting for the number. That is not better engagement.
Clarity usually beats manufactured curiosity in ecommerce.
Need the funnel reviewed properly?
If your paid traffic clicks but disappears when it finally finds the price, contact us. We can review whether the ad and page are qualifying customers consistently.