CRO & Landing Pages
How import duties affect international Shopify conversion rates
Import duties affect conversion most when customers discover them after they thought they knew the final price.
Surprise creates abandonment
A customer may accept a $150 product and abandon when checkout warns that duties may be payable on delivery.
Delivered-duty-paid experiences can improve clarity
Where commercially and technically appropriate, collecting duties/taxes upfront can give customers a clearer landed cost.
The feasibility and legal/tax treatment vary by country and setup.
Make the information visible
If duties are not included, tell customers clearly before the final checkout stage. This is the same principle explored in should you show duties and taxes before checkout?.
Factor duties into market viability
A country with cheap Meta CPM can still be unattractive if every order carries substantial duties, long customs delays and high return costs.
Avoid giving tax/legal advice casually
Rules vary by product, origin and destination. Use current Shopify, carrier and authoritative customs guidance.
From a marketing perspective, the principle is straightforward: customers convert better when they understand what the order will actually cost.
Cross-border checkout weak because landed cost is unclear?
If cross-border checkout performance is weak because total landed cost is unclear, contact us. We can review the customer journey around pricing and delivery.