Creative & Offers

How to price ecommerce bundles without destroying margin

A bundle needs enough perceived value to justify buying more, but it does not automatically need a huge discount.

Calculate the standalone contribution

Add the individual retail prices and contribution margins. This tells you what the business would keep if customers bought the same items separately.

Value can come from:

A "20% bundle saving" sounds simple but can eliminate most profit on low-margin components. Model product cost, fulfilment, shipping and acquisition.

If existing customers who would have bought two full-price products switch to a discounted bundle, some bundle revenue is not incremental.

The goal is not the highest bundle adoption rate. It is a bigger, more profitable basket without excessive conversion loss.

If you are building bundles for Meta or Google campaigns, send us an inquiry. We can calculate the offer before scaling paid traffic into it.