Shopify Growth
How to Choose Which Country to Expand Ecommerce Ads Into Next
Do not choose the next country because Meta CPM is cheap.
A good expansion market combines demand with operational viability.
Score the market
Consider:
- organic traffic/sales already coming from the country
- search demand
- competitor presence
- product fit
- shipping cost/time
- duties
- payment methods
- local currency
- return cost
- language requirement
- advertising cost
Existing demand is a strong clue
If a store already receives profitable organic orders from the Netherlands without advertising there, paid expansion has evidence behind it.
Test economics, not only advertising metrics
Cheap traffic can be useless if conversion is low. Expensive traffic can be highly profitable if customers have strong AOV and margin.
Expand one or a few markets deliberately
Launching 15 countries at once makes it difficult to learn what caused success or failure.
Choose markets where the entire customer journey is competitive and where the potential scale justifies localization work.
Want this checked before you expand?
If you have international demand but do not know which market deserves the next ad budget, contact us. We can compare markets before launching.