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How to check whether Meta CAPI is working
A healthy CAPI setup is not simply "server events are appearing." You need to know that the right events are arriving with useful matching information and that browser/server duplicates are handled correctly.
Use Events Manager
Review current diagnostics for:
- server event receipt;
- Purchase event quality;
- Event Match Quality where provided;
- deduplication;
- warnings;
- missing parameters.
Test a real purchase path
Create a controlled order and identify the corresponding browser and server purchase. Verify value, currency and event timing.
If both Pixel and CAPI send the same purchase, check that the required shared identifier is present so Meta can deduplicate. See why purchase event IDs matter for Meta CAPI.
Compare counts over time
One test order can prove the pipe works. It cannot prove the live implementation is consistently correct. Compare Meta event counts with Shopify orders across a useful period and investigate abnormal over- or under-counting.
Better EMQ is not the whole objective
Do not add questionable customer data simply to chase a higher score. Send eligible, correctly collected first-party signals in accordance with consent and Meta requirements.
CAPI is working when it sends accurate, compliant business events reliably, not when one dashboard metric turns green.
Audit the server events and deduplication
If CAPI appears connected but your Meta purchase data still looks unreliable, send us an inquiry. We can audit the server events and deduplication.