Email & Retention
What is a good abandoned cart recovery rate?
A useful abandoned-cart recovery rate depends on how the audience is defined, product price, buying cycle, incentive and attribution window. A flow triggered after Add to Cart will usually have a different rate from one triggered after checkout starts. Comparing them as if they are identical is misleading.
Use your own baseline
Track recovery over time for comparable cohorts. If a flow historically recovers 9% and falls to 4% after a shipping change, that is more actionable than an external benchmark saying 7% is "good."
Separate attributed from incremental recovery
Some customers would have returned without the email. Platform-attributed recovery therefore tends to be higher than true incremental lift.
Measure profit
A sequence with aggressive discounting can produce a higher recovery rate and lower contribution profit.
Segment by product and value
High-AOV carts and low-AOV carts may need different expectations and timing.
Benchmarks can give context, but the useful target is profitable improvement against your own store's behaviour.
Review the recovery economics
If your cart recovery rate looks strong but you are unsure whether discounts and attribution are inflating it, contact us. We can review the economics.