Creative & Offers
Should ecommerce stores use exit-intent popups?
Exit-intent popups try to recover value from visitors who appear ready to leave. On desktop, mouse movement can indicate exit intent reasonably well. Mobile behaviour is less straightforward.
Use them for a relevant last offer
Useful options can include:
- email signup;
- help finding the right product;
- free-shipping information;
- genuine incentive;
- reminder about saved cart.
Do not turn every exit into a discount
If customers learn that moving toward the browser close button produces 15% off, you can train them to manufacture the “exit.”
Consider the traffic source
Cold informational traffic may respond better to an email capture. A cart user may need shipping reassurance. One popup for every visitor ignores intent.
Measure downstream value
Track:
- popup conversions;
- purchases;
- email value;
- discount cost;
- mobile frustration;
- repeat purchase.
An exit popup is worthwhile if it recovers more value than the friction and margin it creates.
Know whether your popup actually creates revenue
If your popup strategy collects plenty of emails but you do not know whether it improves total Shopify revenue, send us an inquiry.