CRO & Landing Pages
Does Showing Savings in Dollars Convert Better Than Percentages?
Sometimes the dollar saving feels larger. Sometimes the percentage does. The product price determines much of the psychology.
Example
On a $50 product:
20% off = $10.
“20% off” may look stronger than “Save $10.”
On a $1,000 product:
20% off = $200.
“Save $200” can feel very concrete.
Show both when clarity helps
$1,000
$800
Save $200 (20%)
gives the customer all of the information without making them calculate.
Avoid fake anchor prices
A crossed-out “regular price” should be a genuine reference price under applicable pricing laws. Artificially inflating the comparison price destroys trust and can create legal problems.
Test with equal economics
As with any discount framing test, keep the actual offer constant. Otherwise you learn which discount is larger, not which presentation works better.
Clear value usually beats clever pricing tricks.
Want a clear read on your funnel?
If your promotions are getting clicks but discount presentation feels confusing or inconsistent, send us an inquiry.